Kozan Digital Agency

    Free Scorecard — Takes 2 Minutes

    Free Digital Marketing Scorecard

    How strong is your digital marketing? 15 quick yes/no questions, an instant score out of 100, and a free personalised action plan.

    No signupScore out of 100Instant action planTakes 2 minutes
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    Your Free Digital Marketing Scorecard

    Answer 15 yes/no questions across 5 key areas of digital marketing. You will get a score, category breakdown, and prioritised action plan instantly.

    🔍 SEO
    💰 Paid Ads
    📱 Social Media
    🌐 Website
    📈 Analytics

    What is the Digital Marketing Scorecard?

    The Digital Marketing Scorecard is a free 15-question audit that benchmarks your current marketing setup across five disciplines — SEO, paid ads, social, website, and analytics. Each yes/no question maps to a real-world capability: do you have GA4 events configured, is your site Core Web Vitals compliant, are you tracking conversions from paid traffic, and so on. The result is an instant score out of 100 plus a prioritised action plan you can hand straight to your team — no signup and no email gate.

    Who it's for

    Founders and marketing leads who want a fast diagnostic without booking a consultancy call, agencies running discovery on new prospects, and in-house teams who need a baseline before planning the next quarter. If you've never had a digital audit, this is the fastest way to see where your gaps are.

    How to use it

    Answer the 15 yes/no questions honestly — it takes about two minutes. You'll get a score, a category-level breakdown showing which area is weakest, and a personalised list of high-priority actions. Re-run the scorecard quarterly to track improvement. If you want help executing the action plan, Kozan's team builds the full programme: SEO, ads, analytics, and content.

    How the scoring works

    Each question is weighted by how directly it affects measurable digital performance in 2026. SEO questions test whether you have the foundations Google requires — indexed pages, Core Web Vitals compliance, and structured data. Paid ads questions check for conversion tracking, audience segmentation, and ROAS discipline. Social questions assess content consistency and engagement benchmarks rather than follower count. Website questions look at page speed, mobile experience, and CTA clarity. Analytics questions confirm whether your data is trustworthy — GA4 events configured, goals tracked, attribution clean. The scoring system applies higher weight to foundational items: you cannot compensate for missing conversion tracking with a good social presence. The action plan surfaces the highest-impact gaps first, so you fix what matters most before optimising what already works. A full score of 80 or above means your digital foundations are in good shape; below 50 means there are obvious wins available before investing further in any single channel.

    Digital Marketing Scorecard FAQ

    Common questions about the free marketing audit, scoring, and what to do with your results.

    Yes — no signup, no email gate, no payment. You get your score and full action plan immediately after answering the 15 questions, all running in your browser.

    The scorecard is directional, not diagnostic. It identifies obvious gaps in 2 minutes — perfect for a quick benchmark or to flag which areas deserve a deeper audit. A full audit covers the same areas in much greater depth and would normally take 4–8 hours per discipline.

    No. Your answers and score are computed in your browser and never sent to us. You can re-take the scorecard or share results without your data leaving your device.

    Quarterly is a sensible cadence — long enough to ship meaningful changes between runs, short enough to track real progress. Re-run any time you change agencies, launch a new channel, or rebuild your website.

    Founders and marketing leads who want a fast diagnostic, agencies running discovery on prospects, and in-house teams establishing a baseline before quarterly planning. It works equally well for DTC, B2B, services, and healthcare brands.

    Yes. Many agencies use the scorecard as a free conversation-starter with prospects. Outputs are directional — pair them with your own deeper analysis before making budget decisions.

    A low score is the most useful outcome — it means there are obvious wins available. Start with the highest-priority items in the action plan. If you want help executing, Kozan's team handles SEO, ads, analytics, and content programmes.