Kozan Digital Agency

    Free Tool - Takes Under 5 Minutes

    Free SEO Audit Scorecard

    How strong is your website's SEO? Answer 27 questions across 6 key areas and get an instant score out of 100, a category breakdown, and a prioritised action plan - completely free.

    No signupScore out of 1006 category breakdownInstant action plan
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    What is the SEO Audit Scorecard?

    The SEO Audit Scorecard is a free 27-question assessment that benchmarks your website's search engine optimisation across six disciplines - technical foundation, on-page SEO, content strategy, authority and backlinks, schema and structured data, and GEO - Generative Engine Optimization for AI search visibility. Each question maps to a real-world SEO capability that directly affects how Google and AI tools like ChatGPT and Perplexity find, rank, and cite your content. The result is an instant score out of 100, a category-level breakdown showing your weakest area, and a prioritised action plan - no signup and no email gate.

    Who it is for

    Founders and marketing managers who want a fast SEO diagnostic without booking a consultancy call. Agencies running discovery on new prospects. In-house teams establishing an SEO baseline before planning. Healthcare clinics, DTC brands, and aviation companies who want to understand their organic search performance before investing in SEO services. If you have never had an SEO audit this is the fastest way to see exactly where your gaps are across both traditional search and AI search tools like ChatGPT and Perplexity.

    How to use it

    Select your industry, then answer the 27 questions across six categories honestly - it takes under 5 minutes. You will get a score out of 100, a category-level breakdown showing which area is weakest, and a personalised list of high-priority fixes tailored to your industry. Re-run the scorecard quarterly to track improvement. If you want help executing the action plan Kozan builds full SEO programmes covering technical, on-page, content, authority, schema, and GEO optimization.

    How the scoring works

    Each of the 27 questions is weighted by how directly it affects measurable SEO performance. Technical foundation questions test whether Google and AI crawlers can access and understand your site - without this nothing else works. On-page questions check whether your pages are sending the right keyword signals to Google. Content questions assess whether you are targeting the queries your customers actually search. Authority questions measure how much trust Google assigns your domain. Schema questions check whether your structured data is in place for rich results and AI citations. GEO questions score your readiness to be cited in ChatGPT, Perplexity, and Google AI Overviews - something no other free SEO tool currently measures. The scoring applies higher weight to foundational items - you cannot compensate for missing technical setup with good content. The action plan surfaces the highest-impact gaps first so you fix what matters most before optimising what already works.

    SEO Audit Scorecard FAQ

    Common questions about the free SEO scorecard, scoring, GEO, and what to do with your results.

    Yes - no signup, no email gate, no payment. You get your score and full category breakdown immediately after answering all 27 questions. The email capture is optional - you can view your results without providing your email.

    Most SEO tools crawl your website and return hundreds of technical issues. This scorecard asks questions about your strategic SEO setup - content decisions, authority building, schema implementation, and GEO readiness - that no crawler can assess. It gives a weighted score across six categories in under 5 minutes rather than a 200-issue technical dump that takes hours to interpret.

    No. Your answers and score are computed entirely in your browser and never sent to us unless you choose to email your results. You can retake the scorecard as many times as you like without any data leaving your device.

    GEO stands for Generative Engine Optimization - the practice of optimising your website to be cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews. It is becoming as important as traditional SEO for brand visibility. Most free SEO tools do not measure it at all. Kozan includes it in this scorecard because it is increasingly where organic discovery happens for healthcare, DTC, and B2B brands.

    The scorecard is directional not diagnostic. It identifies obvious gaps in under 5 minutes - ideal for a quick benchmark or to flag which areas deserve a deeper technical audit. A full audit covers the same areas in much greater depth and would normally take several hours per discipline. Use this as your starting point.

    Quarterly is a sensible cadence - long enough to ship meaningful changes between runs, short enough to track real progress. Re-run any time you change agencies, launch a new channel, rebuild your website, or significantly update your content strategy.

    A low score is the most useful outcome - it means there are obvious wins available. Start with the highest-priority items in your action plan. If you want help executing Kozan's team handles full SEO programmes covering technical, on-page, content, authority, schema, and GEO optimization.

    Yes. Many agencies use the scorecard as a free conversation starter with prospects. Results are directional - pair them with your own deeper technical analysis before making budget decisions.